Last edited by Gogor
Wednesday, November 18, 2020 | History

2 edition of Marketing in Nigeria found in the catalog.

Marketing in Nigeria

Dorothy L. Lutter

Marketing in Nigeria

  • 367 Want to read
  • 16 Currently reading

Published by U.S. Dept. of Commerce, International Trade Administration, Supt. of Docs., U.S. G.P.O. [distributor in Washington, D.C .
Written in English

    Subjects:
  • Marketing -- Nigeria.,
  • Nigeria -- Economic policy.

  • Edition Notes

    Statementprepared by Dorothy L. Lutter.
    SeriesInternational marketing information series, Overseas business reports -- OBR-83-03., Overseas business reports -- OBR 83-03.
    ContributionsUnited States. International Trade Administration.
    The Physical Object
    Pagination38 p. ;
    Number of Pages38
    ID Numbers
    Open LibraryOL15266819M

    Impact of Marketing Strategy on Business Performance A Study of Selected Small and Medium Enterprises (Smes) In Oluyole Local Government, Ibadan, Nigeria. GbolagadeAdewale, Adesola M.A, Oyewale I.O Department Of Marketing The Polytechnic, Ibadan Tel: Department Of Business Administration Osun State Polytechnic, Iree.


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Marketing in Nigeria by Dorothy L. Lutter Download PDF EPUB FB2

Book Marketers & Distributors In Nigeria by DrAyo1(m): pm On Hello NLDers, I will like to know if there is any clique in Nigeria that deals majorly on book distribution and marketing (not necessarily book publishing). History of Marketing in Nigeria. Over the years, the Nigerian Marketing System has faced numerous social and economic problems ranging from the country’s slow pace of development to its present state of both economic and political crises.

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Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing.

Throughout the textbook, the most important concepts and principles that underpin the strategy of effective marketing communications are identified and explained as succinctly as possible/5(46). Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers' needs and wants.

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